Use gamification to generate employee engagement

Professional recognition is essential for employees to remain engaged in carrying out activities and projects within the company. But this is not an easy task for managers, as they typically have to manage different people profiles, with different motivators and proactivity triggers.

It's important to pay attention to your employees' reactions, as a discouraged team will lead to procrastination, stress, and, eventually, unproductivity. This feeling of overwhelm, combined with a lack of motivation, is a lethal combination for any business!

To achieve better employee engagement, many companies are already adopting a technique that has everything to bring back the the spirit of your teams: Gamification (gamification, in Portuguese).

Read this article to learn what it is and how it can be the tool you need to get your company back on track. Enjoy!

What is Gamification?

Gamification is a concept that proposes the application of game mechanisms and dynamics in other universes outside of the board game or video game (that is, making other aspects of our lives as stimulating as a game).

In the case of a company, the strategy is fantastic for the organizational developmentThese techniques help manage the behavior and actions of each employee and promote healthy competition among them.

By using the concepts of Gamification, Managers have already realized that it helps—a lot!—in creating solutions, increasing interaction between colleagues, and achieving goals. The result is greater employee engagement not only with their daily tasks, but also with the team's objectives.

How to generate employee engagement?

In addition to understanding what gamification is, it's essential to understand how to implement it in the workplace to make it work and get everyone on board. Here are some ways to do this and achieve the best results for your teams.

Challenges

The most common model applied in companies is the promotion of internal challenges. The employee who completes a series of tasks before the others, for example, receives a reward. This motivates people to optimize your time and to be more efficient.

Points system

Another idea that can work in everyday life is to add specific scores to tasks and goals, creating a ranking of employees to track activities and goals achieved. This encourages competition among participants, but also encourages the team to work together to achieve a certain number.

Objectives

You can also implement a daily goals strategy, which works as follows: every day, the team must complete certain tasks to achieve results. In this model, the goal is not a specific reward, as in the first model presented, but rather the development and improvement of indicators important for the company.

Progression

You can also incorporate a progression model (like in a video game), where participants see that they're moving up a level with each challenge they overcome. In this case, it's important to clearly see that the employee is improving and progressing, so use feedback as a tool.

With the use of gamification, team motivation and interaction will gradually increase, yielding positive results for the group and the company. Employee engagement is a fundamental element for the health of any business and will certainly improve the quality of your delivery.

How about putting all this into practice right now? Check out our 7 tips for Gamification that increase team productivity.